Struggling to increase client retention with single services? Strategic packages create recurring revenue while delighting clients [1][5].
Profitable lash packages combine popular services at bundled rates - creating client loyalty while increasing your average ticket value by 20-30% [1][2].
After designing packages that increased my salon revenue by 40%, I've identified the exact formulas for offers that clients love and that maximize profits. Here's your blueprint.
1. The Starter Package: Converting First-Time Clients
New clients hesitant to commit? Introduce them gently with irresistible value.
Combine a full set with discounted aftercare products or a complimentary lash bath to encourage trial while establishing proper maintenance habits [2].
Sample Starter Package:
| Service | Individual Price | Package Price |
|---|---|---|
| Classic Full Set | $120 | $150 |
| Aftercare Kit | $40 | |
| Savings | $160 | $10 (6%) |
The small discount encourages adoption while securing follow-up business [1][2].
2. The Volume VIP: Rewarding Frequent Clients
Clients booking fills every 2-3 weeks? Capture their yearly value upfront.
Offer prepaid packages of 3-6 fill appointments with progressive discounts that lock in loyalty while improving your cash flow [5].
Tiered Pricing Structure: - 3 fills: 5% discount ($285 vs $300) - 6 fills: 10% discount ($540 vs $600) - 12 fills: 15% discount ($1020 vs $1200) Extended packages should require non-refundable deposits [1][5].
3. The Bridal Bundle: Catering to Special Occasions
Wedding parties need coordinated beauty? Create memorable group offers.
Design all-inclusive bridal packages combining lash services with gift-boxed aftercare kits for the perfect photo-ready look [1][4].
Premier Bridal Package: - Bride: Full volume set + trial + touch-up ($350) - Bridesmaids: Classic sets ($100 each) - Add-ons: Customized lash boxes ($25 each) - Group Discount: 15% off for 4+ services These premium packages justify higher pricing through exceptional presentation [4][6].
4. The Seasonal Special: Limited-Time Urgency
Slow periods hurting business? Timed offers create booking urgency.
Introduce holiday-themed packages like "Sparkle Season Lashes" combining services with glitter accents or festive packaging [5].
Seasonal Package Example: - Holiday Volume Set ($150) - Includes: Gold-tipped spikes - Complimentary: Festive lash bath - Limit: Offer valid Dec 1-24 only - Bonus: Gift certificate for referrals Scarcity and exclusivity drive immediate bookings [1][5].
5. The Education Bundle: Creating Expert Clients
Clients confused about lash care? Educate while providing premium services.
Package application services with tutorial videos and personalized care consultations - clients pay more for this expert guidance [2].
Education Package Components: - Full set application - Private 15-min care tutorial - Digital aftercare manual - Personalized product recommendations - Bonus: Video demonstration library Position yourself as the local expert commanding premium prices [2][5].
Pricing Psychology: Making Packages Irresistible
Unsure how much to discount? Strategic pricing makes offers feel essential.
Structure discounts between 5-15% - large enough to incentivize but small enough to protect profits [3].
Pricing Strategy Rules: 1. Always price services individually first [3] 2. Calculate your absolute minimum profitable rate 3. Set package price 5-10% above this threshold 4. Show the "total value" comparison prominently 5. Avoid discounts exceeding 20% [1][3] Proper structuring ensures profitability while providing apparent client savings [3].
Conclusion
Strategic lash packages attract ideal clients, guarantee future bookings, and ultimately increase your salon's profitability - start small with 1-2 offers and expand based on demand [1][5].
