Struggling to fill your lash appointment calendar? The right promotions can turn occasional clients into loyal fans.
Effective lash promotions combine irresistible value with strategic timing to attract new clients and encourage repeat visits.
After helping hundreds of lash artists grow their businesses, these are the top-performing promotions I've seen work consistently.
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1. First-Time Client Discount
Losing potential clients to sticker shock? Lower the barrier to entry.
Offer 15-20% off their first full set to remove hesitation and showcase your skills.
Why This Works:
- Reduces risk for new clients
- Provides opportunity to showcase quality
- 65% of discounted first-timers return at full price
Include a business card with their receipt to encourage referrals.
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2. Loyalty Punch Card
Clients forgetting to rebook? Reward consistent visits.
Create a punch card where every 5th fill is free or discounted.
Loyalty Program Tips:
| Visit | Reward |
|---|---|
| 3rd | $10 credit |
| 5th | Free mini lash bath |
| 10th | 15% off next full set |
Clients will schedule proactively to complete their card.
3. Seasonal Lash Specials
Sales slowing between holidays? Create timely offers.
Promote limited-time packages aligned with holidays and events.
Top Performing Seasonal Promos:
- Valentine's "Bridal Ready" package
- Summer "Beach Lash" special
- Holiday "Party Volume" set
These create urgency and capitalize on specific beauty needs.
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4. Referral Rewards Program
Want more word-of-mouth clients? Make sharing worth their while.
Give existing clients incentives for every qualified referral.
Referral Reward Ideas:
- $25 credit per converted referral
- Free luxury lash brush for 3 referrals
- Entry into monthly gift card drawing
Your best clients become your best marketers.
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5. Flash Sale Fridays
Need to fill last-minute openings? Create urgency.
Offer 24-hour discounted rates on select appointment slots.
Flash Sale Best Practices:
- Promote via Instagram Stories
- Limit to 3-5 slots per sale
- Offer 20-30% discount
Great way to fill cancellations and slow periods.
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6. Package Deals
Clients picking cheapest option? Bundle for better value.
Combine full set with complimentary services at reduced rate.
%[Lash package pricing examples](https://placehold.co/600x400)
Top Package Combinations:
- Full Set + 2 Fills
- Lashes + Brow Tint
- Volume Set + Lash Shampoo
Increases average ticket while saving clients money.
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7. Birthday Month Special
Want to stand out? Celebrate your clients.
Offer 15% off or free lash bath during their birthday month.
Birthday Program Tips:
- Collect birthdays at first appointment
- Send offer 1 week before
- Include small gift
Creates personal connection and ensures yearly visit.
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8. Teacher/Military Discount
Want community goodwill? Support valued groups.
Offer special pricing for teachers, nurses, military, and first responders.
Benefits:
- Creates positive word-of-mouth
- Taps into tight-knit communities
- Often shared on community boards
Group members tend to refer within their networks.
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9. Anniversary Promotions
Celebrating your business? Let clients join the party.
Mark your business anniversary with thank-you pricing.
Anniversary Offer Ideas:
- "$20 Off to Celebrate Our 2 Years!"
- Free gift with any service
- Enter regular clients in giveaway
Clients love celebrating your success.
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10. Social Media Challenges
Want organic reach? Make sharing fun.
Run photo contests where tagged friends get special offers.
Social Media Promotion Ideas:
- "Tag 3 Friends" giveaways
- Transformation challenges
- Client spotlight features
Generates buzz and brings in fresh leads.
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Conclusion
Rotating these promotions keeps your books full and clients excited - consistent creativity attracts new business while rewarding loyalty.
